The Object of Rotary is to “encourage and foster the ideal of service as a basis of worthy enterprise.” Rotary is a service organization. Since 1910, the Rotary Motto has been “Service Above Self.”
Rotary strives to achieve it’s objective of “Service Above Self” through activities in the philosophical framework of the Five Avenues of Service.
This “Avenue” promotes the development of acquaintance as an opportunity for service. It involves the actions members take to help the club function sucessfully.
This area has the purpose of promoting high ethical standards in businesses and professions, recognizing the worthiness of all dignified occupations, and fostering the ideal of service in the pursuit of all vocations. The role of members includes conducting themselves and their businesses in accordance with Rotary's principles.
This “Avenue” comprises varied efforts that members make, sometimes in conjunction with others, to improve the quality of life of those who live within the club's local area with particular emphasis to helping children, needy families, the aged, the handicapped, and those most in need of assistance.
In this area, Rotarians strive for the advancement of international understanding, goodwill, and peace by fostering acquaintance with people of other countries, their cultures, customs, acccomplishments, aspirations, and problems, through reading and correspondence, and through cooperation in all club activities and projects designed to help people in other lands.
New Generations Service
New Generations recognizes the positive change implemented by youth and young adults through leadership development activities, involvement in community and international service projects, and exchange programs that enrich and foster world peace and cultural understanding.
Activities within these avenues of service are accomplished within a committee structure of:
Administration, Membership, Public Relations, Service Projects, Fund Raising, and Rotary Foundation.